SALESFORCE MARKETING TECHNOLOGY · FROM THE BUSINESS END

Salesforce MarTech, from the business end.

I write for the people who own the outcome, not just the debug log. Architecture, cost, retention — the why behind the how, and what it does to the invoice. Opinions included.

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First pieces, in the works.

Nothing published yet. The first essays — on SFMC architecture and the business case behind it — are being written. Check back shortly.