About me.

I'm Piotr Gąsik — a Salesforce Marketing Cloud architect and consultant. For over a decade I've designed, rebuilt and rescued marketing programs on the platform, and I hold 11 Salesforce certifications across the Salesforce stack.

I've worked across many industries, and that range is the point — the platform patterns repeat, but the business questions don't. Good architecture starts by telling the two apart.

I've led migrations, rebuilt data models mid-flight, and run journey audits that had to answer to a CFO, not just a release note. The hard part is rarely the platform — it's asking the business question before the technical one.

This blog is where I argue for the business case behind the architecture. No copy-paste tutorials — plenty of those exist. Just what to do, why, and what it does to cost, retention and risk.